R. TORRE & CO.
TORANI PUREMADE
IDENTITY, PACKAGING
THE SITUATION
The growth and evolution of coffeehouse culture globally have reflected some of the most prevalent cultural trends, namely premiumization, betterment and flavor exploration. Torani, the global leader in the coffeehouse flavorings market wanted to create a product portfolio perfectly positioned to meet that evolving culture.
THE SOLUTION
The Torani Puremade line was developed for the betterment consumer, conveying an entirely natural, warm and wholesome offering reflective of its simple, clean ingredient deck.
THE EXECUTION
The packaging keeps the focus on ingredients in a way that conveys the essence of the new brand – a more wholesome, cleaner way to get big flavor. Bespoke illustrations with the natural textures of watercolor and the simplicity of paper cutouts let consumers know exactly what to expect, whether behind the counter of their local café, on the supermarket shelf, or the digital display of their mobile device.
THE RESULTS
Puremade exceeded original sales targets by 20% in its first year and is the fastest-growing new syrup line in Torani’s 100 year history.
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