WHAT I CAN DO FOR YOU

  • $1000

    An hour of my expert POV on your creative strategy, identity system or any other visual elements of your brand.

    WHY YOU MIGHT NEED IT

    • You have a specific problem that your internal team is having a hard time cracking

    • You’re getting serious about your brand and aren’t sure what the next steps are

    • You need an outside, unbiased perspective

    WHAT IT INCLUDES

    • Pre-read of materials (up to one hour)

    • An hour-long conversation (remote or in person) where we discuss possible solutions and next steps

  • $5,000

    An in-depth examination of your brand and actionable feedback for how to make it stronger.


    WHY YOU MIGHT NEED IT

    • You know something isn’t working with your brand but you aren’t sure what or why

    • You have a strong strategy in place but don’t have the in-house skillset to articulate the visual needs

    • You have many graphic elements, but lack a cohesive strategy for what to use, when and where to use them

    • Too many people have touched your branding over a period of time and it’s lost focus

    WHAT IT INCLUDES (one week)

    • Pre-read of materials 

    • Monday: we have a kick-off conversation (remote or in person)

    • Tuesday-Thursday: I deep dive into brand, consumer and competition to identify what's working, opportunities for improvement, specific thoughts on graphic toolbox, and clear next steps for your internal team or freelance designer

    • Friday: presentation and discussion (remote or in person)

    • PDF of findings deck

  • $25,000

    An essential foundation for a strong brand, the toolkit pulls together all the building blocks you will need and the rules for how to use them. 


    WHY YOU MIGHT NEED IT

    • You don’t have the right in-house design staff to implement the visual strategy

    • You have the in-house talent but need to have the work done quickly and without the distractions of other daily design needs

    • You plan to roll out the brand to a broader audience (e.g. employees, freelance, partners) and need the system codified and organized for them to be able to execute seamlessly

    • Your business has grown, your brand matured and it’s time to level up

    WHAT IT INCLUDES (one month)

    • Full Brand Health Audit

    • Development of visual toolkit (building from existing materials), could include:

      • Refined logo

      • Logo suite

      • Color palette

      • Typographic palette

      • Photographic style

      • Illustration style

      • Additional icons

    • Brand standards (12-20 pages)

    NOTE: this does not include new strategy, actual photograph or illustration, or font licenses

  • $10,000 - 25,000

    If you need packaging included in the Audit and/or Toolkit, I can fold it in for additional budget (scaled to reflect the number of SKUs and complexity of the system)

    WHAT IT INCLUDES 

    • Optimization of lead SKU(s)

    • Guidelines for extensions

    • Observations and opportunities for sustainability and structures

  • If you need anything else – a full brand design or redesign, Creative Direction for a specific project, fractional Creative Director – let’s discuss!