SUNRHIZE FOODS
KEMA
IDENTITY, PACKAGING
THE SITUATION
With the US plant-based meat market estimated to hit $13.8b by 2027, and consumers caring more about the connection between sustaining both their body and the earth through the food they eat, the opportunity for tempeh – a powerful ancient plant-based whole food – in the US was enormous and mostly untapped.
THE SOLUTION
Evolving food for the better meant bringing a brand strategy, look and personality to life that would be truly accessible to all. The new KEMA reflects a charismatic positivity that draws people into the genuine joy of this purpose-driven brand and expresses an accessible simplicity that makes the many benefits of tempeh easy to understand and embrace.
THE EXECUTION
Many innovative products make the mistake of messaging what the product is without building the brand. We created a packaging system that leads with the KEMA brand first but clearly explains the product and flavors through an artful combination of iconography, photography and color coding.
THE RESULTS
The new-to-world KEMA brand has driven partnerships with world leaders in sustainable food development and created significant momentum with the investor community.
IMAGES © TRINITY BRAND GROUP