LINKS SNACKS INC.
GOLDEN ISLAND
IDENTITY, PACKAGING, CAMPAIGN
THE SITUATION
Consumer demand for convenient protein snacks is at an all-time high and continues to grow. Link Snacks, maker of Golden Island pork jerky was looking to realize the potential of its unique and naturally high protein product line to expand the brand beyond the traditional jerky segment constraints – into the broader snacking category and an expanded retail presence.
THE SOLUTION
We first crafted a new brand strategy centered on Golden Island’s extraordinary eating experience. We then redesigned the brand, with a new identity system and packaging that brings that extraordinary experience to the forefront through graphics, colors and photography that stimulate the senses as they attract, inform and delight.
THE EXECUTION
We launched the newly repositioned brand with a dynamic “No Ordinary Snack” campaign focused on attracting new channels and consumers. Next, an omnichannel campaign that kicked off with a “Let’s Spark Summer” summer tentpole, targeted to reach consumers looking for flavorful, fulfilling snacks they can discover and stay excited about.
THE RESULTS
The identity and packaging system significantly expanded national distribution, including Target, Walmart and Sam’s.
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