VIVIFY BEVERAGES
BRAVAZZI
Identity, Packaging
THE SITUATION
As hard sodas and seltzers flooded the market and began reshaping the alcoholic beverage landscape, consumers started expecting more from the category – more flavor, more authenticity, and more lifestyle alignment. Vivify Beverages had created just that: a premium, natural hard Italian soda that offered a gourmet, better-for-you alternative. With the product ready, what they needed was a brand that could bring it to life.
THE SOLUTION
With a creative strategy inspired by Italy’s “La Dolce Vita” philosophy, we created Bravazzi – a new brand that captures the spirit of Italy today. Fresh, vibrant, friendly and flirty, Bravazzi delivers a sophisticated, accessible and memorable brand that gets noticed wherever it goes. The name ‘Bravazzi’ is a combination of ‘Brava’ (Italian for good) + ‘Fizzy’.
THE EXECUTION
Bravazzi’s identity and packaging break through the visual noise with a bold, joyful aesthetic that captures the carefree vibe of modern Italian living. Bright, colorful ribbons recall the iconic striped umbrellas of the Amalfi Coast, while the custom brandmark draws inspiration from Italian Art Deco – an era known for creative freedom and the move toward modern simplicity, perfectly aligned with the Dolce Vita mindset.
THE RESULTS
Bravazzi quickly attracted industry attention and investment. Constellation Beverages selected it as a venture partner, and the brand went on to earn several accolades—including the #2 spot in USA Today’s “Top 10 Best Canned Beverages.”
IMAGES © TRINITY BRAND GROUP